Camden creates new TV campaign for home coverings retailer Déco Surfaces

Agency’s first work for client elevates brand “beyond the surface”

Montreal, March 29, 2022 -- The Déco Surfaces retail network, which has grown since 1977 to more than 60 flooring, ceramics and decor stores in Quebec, Ontario and New Brunswick, has launched a new brand-centric ad campaign developed by Camden.

The 15- and 30-sec TV commercials that are running in parallel to a 15-sec online ad sign off with a new brand tagline, Bien plus qu’en surface (Beyond the surface). This creative platform was the outcome of an extensive brand analysis by Camden that led to a shift in positioning and an image makeover for Déco Surfaces. The retailer is no longer solely showcasing its extensive product range, but also communicating the breadth and depth of the expert advice and installation services that are available to its customers.

Déco Surfaces views this initial collaboration with Camden as the first step in a client-agency relationship based on strategic counsel as well as campaign performance. "We’re really enjoying the dynamic with the Camden team and are delighted with how this campaign highlights a new facet of our brand," commented Jacques Cloutier, General Manager at Déco Surfaces.

Camden is already developing further e-commerce, advertising and content creation initiatives to be rolled out in 2022 and 2023.

Credits
Client: Déco Surfaces: 
Jacques Cloutier, General Manager
Myriam Bourret, Marketing Project Manager 
Proudly created by Camden
Production: L’ÉLOI